ENTRY #8 2 audiences into one genre

http://higherperspective.com/2014/10/quit-smoking.html?utm_source=MAM


Purpose:  To influence changes in perception and consequently behavior through informing the reader. The information seems to be inspirational.

Content:  Lists changes in the human body following the decision to stop smoking.

Sources: American Cancer Society, reputable and well-known.

Style:  Casual, and straightforward. Short sentences with emotional appeal

Language:  Informal but without slang.  For the laity.

The purpose seems to be very typical of articles like these.  A short, inspiring paragraph followed by source information supporting the inspiration.  The way the purpose, content, language and style interact creates a less intimidating approach to perceptive changes or the learning of this new information.  I feel, as a member of what I am assuming is part of the target audience of this article, that the information presented is easy to understand and seems realistic.  The information is presented in chronological order so it was nice to be able to see the progression of quitting smoking laid out clearly that way.  Very casual read but not exactly the length I would go for in my research writing  The feeling of ease and clarity I want to preserve in my writing, but with a more rigorous approach to the information presented. This presents what and not how, I would like to present how like the Bates article here does.


"The Radical Cure of Errors of Refraction" Through Central Fixation Dr. W.H. Bates, M.D. 1915

Purpose:  To scientifically challenge established assumptions about errors of refraction and how they are produced and treated.

Content:  Dr. Bates describes his experience of his experiments.  Fact-based.

Sources:  Primary, observed source of information from the author's experiments

Style:  Scientific, slightly formalized, lengthy.  Not a casual read.

Language: Formal, dry and full of jargon.  Clear and thorough descriptions of the experiments.

This article is geared towards people who read medical journals. It's safe to assume that they're well-educated, probably do not need to use the dictionary to read this article and lived in 1915.  The content is stated in simple fact and presented as a typical journal entry is but formatted to fit a scientific journal.  This is a good primary source for fact-based research and information on the alternative treatment of errors of refraction.

The article I write should meet somewhere in the middle of these two articles.  I want the content to be personal, scientific, thorough but concise and easy to understand. Along with challenging views and informing the reader, I want to provide a sort of schematic way of looking at vision improvement.  This is something that I have yet to find in a short article that is easy to understand, so I'm gonna write it.